What is the LEGO supply chain?
What is the LEGO supply chain?
How does the supply chain look like? The first step is to order plastic from the suppliers in order to produce the LEGO bricks. The second step is molding of the LEGO bricks from raw materials. The third step is the packaging process where the bricks are decorated and packed.
How does Lego distribute their products?
After they’re built, painted, and packaged, LEGO’s products are shipped to its primary distribution center in Prague. From Prague, they’re sent to warehouses across the globe and distributed to retailers.
What industry is The Lego Group in?
Toys
The Lego Group
| Logo since 1998 | |
|---|---|
| Trade name | The Lego Group |
| Industry | Toys |
| Founded | 10 August 1932 |
| Founder | Ole Kirk Christiansen |
Where does Lego produce their products?
Manufacturing of Lego bricks occurs at several locations around the world. Moulding is done in Billund, Denmark; Nyíregyháza, Hungary; Monterrey, Mexico and, most recently, in Jiaxing, China. Brick decorations and packaging are done at plants in Denmark, Hungary, Mexico and Kladno in the Czech Republic.
What is LEGO business strategy?
The LEGO Group will continue to accelerate its strategic investments in product innovation, retail channels, production capacity, digitalization, and sustainability to drive in-year and long-term growth.
Where does LEGO get their raw materials?
LEGOs are made of a plastic known as Acrylonitrile Butadiene Styrene[4], or ABS, a polymer synthesized from the combination of the three compounds contained in its name: acrylonitrile, butadiene, and styrene, each of which is either directly or indirectly obtained from petroleum.
What is Lego’s business strategy?
Strategic investments drive in-year and long-term growth The LEGO Group will continue to accelerate its strategic investments in product innovation, retail channels, production capacity, digitalization, and sustainability to drive in-year and long-term growth.
What is the primary product focus for the LEGO company?
The aim of the company’s products is to “inspire and develop the builders of tomorrow”, and all products are based on the underlying philosophy of learning and development – through play. It is the LEGO philosophy that “good quality play” enriches a child’s life – and lays the foundations for later adult life.
How many LEGO distribution centers are there?
one distribution facility
“LEGO only has one distribution facility in North America, and their business had grown exponentially so they ran out of space,” says Tony Creme, who represented Hillwood internally on the deal. The tenant was represented by Dan Cook of Cushman & Wakefield of Texas. Creme tells GlobeSt.
What is LEGO’s target market?
The target audience of Lego is mainly the kids in 1 to 15 years age group. However, the company also has a large base of customers and followers among the grown ups. Lego has brought special products for customers segmented on the basis of age.
