What are the 4 product mix dimensions?

Product mix, also known as product assortment, refers to the total number of product lines a company offers to its customers. The four dimensions to a company’s product mix include width, length, depth and consistency.

What is product line Width length Depth?

Product line is the number of similar product categories being sold to a similar target segment. The depth was the number of variants based on size, flavour, models etc of the product being offered.

What is product line width and mix?

Dimensions of a Product Mix Width, also known as breadth, refers to the number of product lines offered by a company. For example, Kellogg’s product lines consist of: (1) Ready-to-eat cereal, (2) Pastries and breakfast snacks, (3) Crackers and cookies, and (4) Frozen/Organic/Natural goods.

What are the 4 stages of the product life cycle?

A product’s life cycle is usually broken down into four stages; introduction, growth, maturity, and decline. Product life cycles are used by management and marketing professionals to help determine advertising schedules, price points, expansion to new product markets, packaging redesigns, and more.

What is a product line example?

A product line refers to a particular good or service that a company makes and markets to customers. A food company may extend a product line by adding various similar or related products (e.g., adding mesquite BBQ flavor to its existing potato chips line), and create a more diversified product family.

What is product depth?

Product depth is the number of variations or subcategories of a product that a retailer offers. For example, if a store primarily sells greeting cards, it likely has a lot of product depth, such as 100 different types of sympathy cards.

What is a product line mix?

A product mix is the total number of product lines and individual products or services offered by a company. Additionally referred to as product assortment or product portfolio. Product mixes vary from company to company. Some have multiple product lines with lots of products in each line.