What is variety seeker?

Variety seeking or variety-seeking buying behavior describes a consumer’s desire to search for alternative products even if she or he is satisfied with a current product.

Why do consumers seek variety?

Consumers may seek variety because of an internal need for variety due to satiation of particular attributes or because of a desire for additional stimulation. Consumers may also seek variety because of changes in the external environment.

What is dissonance buying behaviour with example?

Dissonance-reducing buying behavior As a rule, they buy goods without much research based on convenience or available budget. An example of dissonance-reducing buying behavior may be purchasing a waffle maker. In this case, a customer won’t think much about which model to use, chousing between a few brands available.

What is variety-seeking behaviour with example?

For example, when buying cookies, a consumer may hold some beliefs, choose a cookie brand without much evaluation, and then evaluate that brand during consumption. But the next time, the consumer might pick another brand out of boredom or simply to try something different.

Are men variety seeker?

The degree of variety-seeking behavior even appears to depend on gender: men are more likely to exhibit variety-seeking behavior than women (McAllister and Pessemier 1982; Tscheulin 1994).

What are the different types of buying decision behavior?

Buying Decision Behavior can be classified in to four different categories.

  • Complex Buying Behavior.
  • Dissonance Reducing Buying Behavior.
  • Habitual Buying Behavior.
  • Variety Seeking Buying Behavior.

Do consumers prefer variety?

Previous research showed that consumers often choose variety even though this requires them to include items they like less than other items they could have chosen. One of the explanations for variety-seeking behavior is based on the impression management motive.

What is buyer dissonance?

Buyer’s dissonance is a somewhat commercial branch of cognitive dissonance. It is defined as an emotional condition whereby a person feels remorse or regret after a purchase. Why do homebuyers experience cognitive dissonance? – Dissonance most often occurs when the purchase choice is high risk.

How can marketers do about variety-seeking consumers?

Promotions. A third strategy for marketers to use with variety-seeking consumers is to implement the use of various promotions. Promotions are put in place by marketers in an attempt to entice or even persuade consumers to purchase their specific products.

What is variety seeking behaviour with example?

What are the various types of buying behavior with examples and reasons for it?

Common types of buying behaviors include:

  • Habitual. When customers practice habitual buying, they typically put little thought or research into their purchases.
  • Complex.
  • Dissonance-reducing.
  • Variety seeking.
  • Limited decision-making.
  • Impulsive.
  • Spendthrift.
  • Average spending.

What is dissonance in consumer behaviour?

in consumer behaviour, any activity that is aimed at lessening the tension or feelings of discomfort and unease which accompany an unfamiliar purchase.

What is the meaning of dissonance reducing buying behaviour?

Dissonance-reducing buying behaviour occurs when the consumer is highly involved but sees little difference between brands. This is likely to be the case with the purchase of a lawn mower or a diamond ring.

What attitude of buying behaviour is developed over seeking a variety?

Variety-seeking buyer behavior is the buying tendency of those consumers that do not have a high involvement with a product when there is a significant difference between brands. These types of consumers seek variety for no valid reasons at all and become bored quite easily with products.

What is the example of complex buying behaviour?

Complex consumer buying behavior is noticeable when the product price is high, risky, low quality after sale service and so on. Its good example is buying a mobile or laptop. Both the products are expensive and variety of brands. Consumers feel uncomfortable to decide for a specific brand.

Do consumers like variety?

Does Variety seeking vary between hedonic and utilitarian products the role of attribute type?

Hedonic products are primarily related to sensory attributes, whereas utilitarian products are primarily related to functional attributes. Satiation on specific attributes might stimulate variety seeking so that stimulation will be optimized to the preferred level.

What are the three variations of the consumer buying process?

The three types are nominal decision making, which requires little to no search for alternatives; limited decision making, which requires some but not much of a search for alternatives; and extended decision making, which requires extensive evaluation of alternatives and post-purchase evaluation.

How many types of customers are there what are the various consumer buying decision?

There are three types of consumer decisions to consider: Nominal. Limited. Extended.

What are the factors affecting buying behavior?

Here are 5 major factors that influence consumer behavior:

  • Psychological Factors. Human psychology is a major determinant of consumer behavior.
  • Social Factors. Humans are social beings and they live around many people who influence their buying behavior.
  • Cultural factors.
  • Personal Factors.
  • Economic Factors.