What are bus stop billboards called?

Transit Shelter displays
Transit Shelter displays — also known as bus shelter ads — may be just the right media for your next ad campaign. In urban areas, transit shelter ads are placed on heavily traveled streets with lots of potential readers on the sidewalks and in cars.

Are bus shelter ads effective?

Bus shelter advertising is highly scalable. The format delivers a low cost of entry that is friendly to local groups and small businesses, but the sheer breadth of exposure makes these ads attractive to large brands as well. Advertisements at bus stops deliver twenty-four hour a day performance.

How much does it cost to advertise on a bus shelter?

Rates

Format Rate
Bus Exterior Ads Range of $150 – $600 for traditional ad sizes and $2,500 – $6,500 for larger/specialty ad sizes — per display per 4 week period
Bus Stop Shelter Ads Range of $150 – $600 for small to medium size markets and $3,000 to $6,500 for high-income areas — per display per 4 week period

What is a bus shelter advertising?

Bus shelter advertising is a relatively self-explanatory concept. Also referred to as transit shelter ads, this describes promotional and marketing content that’s published on bus stops and stations nationwide, with a view to targeting commuters as they go about their daily business.

Are bus ads worth it?

Advertisers use bus advertising because they are guaranteed a great reach at an affordable cost, depending on size, area, and longevity. It’s effective in reaching out to both men and women, of various age groups, because awareness about a product/service sees no gender, really.

What are the necessary design requirements of a bus shelter?

Within this context there are four general qualities that any well-designed bus shelter should have. These qualities, described below, are visibility, accessibility, comfort and convenience, and information. People must be able to see the bus coming.