How do I write a web analytics report?

How to Create a Web Analytics Visual Report?

  1. Identify the top web analytics metrics and key performance indicators you need to monitor.
  2. Identify the source of the data you need to pull data from, such as Google Analytics.
  3. Determine your preferred choice of presentation of your dashboard, such as mobile or TV dashboard.

What should a website analytics report include?

What should a website analytics report include?

  • Web users.
  • Sessions.
  • Goal conversions.
  • Session duration.
  • Bounce rate.
  • Engagement rate.
  • Page views.
  • Traffic by source.

How do I create a web analytics dashboard?

Creating a Web Analytics Dashboard Identify the metrics and KPIs you want to track in your dashboard. Determine the appropriate data sources for these metrics such as Google Analytics, Marketing Automation, CRM, Intercom data, etc. Connect your data sources to Chartio via direct connections, a data warehouse or ETL …

How do I create a Google Analytics report?

Create a Custom Report

  1. Sign in to Google Analytics.
  2. Navigate to your view.
  3. Open Reports.
  4. Click Customization > Custom Reports > +New Custom Report.
  5. Enter a Title.
  6. (Optional) Click +add report tab.
  7. Select a report type: Explorer, Flat Table, Map Overlay, or Funnel.
  8. Define your dimension and metrics.

What are the elements of web analytics?

5 Components of Successful Web Analytics

  • Measurement. Web Measurement is the process by which Web Analytics is utilized.
  • Bounce Rates and Exit Rates.
  • Referrers.
  • Call to Action Clicks.
  • Conversions.
  • 14 Best Website Visitor Tracking Software Tools (By Category)

How do you present a website statistics?

How to Present Web Analytics Report in a Clear Way Using…

  1. Present Statistics with Tables and Graphs.
  2. Explain User Acquisition with Charts.
  3. Express Demographic Information with Maps and Other Charts.
  4. Explain Successful and Failed Actions.
  5. Explain Your Goals and Timelines for Implementing Changes.

What is a KPI in web analytics?

Key Performance Indicator (KPI) A KPI (key performance indicator) is a specific, pre-defined value enabling you to manage and measure the overall performance of your website or application, via the measurement of campaign effectiveness, a set of marketing actions, or a specific initiative in particular.