Is a press release a written document?

A press release is a written document prepared for the media – also called the press – that announces something newsworthy.

What is press release in content writing?

A press release (also known as a news release) is a brief document that shares something newsworthy you have done with the press and other media outlets. It is usually sent to journalists and editors who may use the information to write a news article.

How do you write PR?

How to Write a Press Release? [The Guide + Expert Comments]

  1. Choose the angle that matters for your target audience.
  2. Understand the press release structure.
  3. Start with a well-thought-out headline.
  4. Pay attention to a lead paragraph.
  5. Cover the essentials in a few body paragraphs.
  6. Consider adding quotes.
  7. Include contact details.

Who writes a press release?

public relations professional
PR professionals send reporters press releases to propose possible story ideas. A press release is a short, compelling news story written by a public relations professional and sent to targeted members of the media. The goal of a press release is to pique the interest of a journalist or publication.

What are the key elements of a good press release?

The 5 Components of a Successful Press Release

  • Relevant timing. Before reaching out to reporters, do some research around your proposed launch date and figure out if there is anything big happening in the space around the same time.
  • Compelling headline.
  • Informative lead paragraph.
  • Supporting quotes.
  • Clear call to action.

What is the most important part of a press release?

A press release has to start strong, and the most important element is the very first paragraph. If that first paragraph doesn’t do its job, your press release will not get even a cursory reading. Without a strong opening, your newsworthy communiqué will be ignored, discarded, deleted and consigned to oblivion.