What are the 4 bases for segmentation?

Demographic, psychographic, behavioral and geographic segmentation are considered the four main types of market segmentation, but there are also many other strategies you can use, including numerous variations on the four main types.

What are the bases of Behavioural segmentation?

Behavioral segmentation is the process of sorting and grouping customers based on the behaviors they exhibit. These behaviors include the types of products and content they consume, and the cadence of their interactions with an app, website, or business.

What are the bases of segmenting?

There are three main types of segmentation bases. Each works well with different businesses and industries, so it’s essential to consider your options before deciding on the best for your needs. The three main types of market segmentation are demographic, psychographic, and behavioral.

What are four types of behavioral segmentation?

What are the 4 types of behavioral segmentation?

  • Segmentation based on purchase and usage behavior.
  • Occasion or timing-based segmentation.
  • Benefits sought segmentation.
  • Segmentation based on customer loyalty.

What is a Behavioural segmentation?

Behavioral segmentation refers to a process in marketing which divides customers into segments depending on their behavior patterns when interacting with a particular business or website.

What is Behavioural segmentation example?

The best example of behavioral segmentation by loyalty is observed in the hospitality segment where airlines, hotels, restaurants and others give their best service to provide the most excellent experience possible such that they can retain their customer. Service is a major differentiator in hospitality sector.

What are different basis of segmentation explain with the help of example?

The basis of the segmentation is age, sex, education, income, occupation, marital status, family size, family life cycle, religion, nationality and social class. All these variables are either used as a single factor or in combination to segment the market.

What is Behavioural segmentation?