What are the best KPIs for YouTube?

11 Essential YouTube KPIs

  • Subscriber growth.
  • Engagement. A viewer is said to have engaged with your video if he or she takes action on the video.
  • Cards click-through rate.
  • Number of unique viewers.
  • Impression click-through rate.
  • Audience retention.
  • Traffic sources.

How do I track YouTube metrics?

How to see YouTube analytics on mobile

  1. Open YouTube Studio and sign in to your account.
  2. You’ll see a few summary metrics on the main dashboard. For more details, tap View More.
  3. Toggle between Overview, Reach, Engagement, and Audience, depending on the information you’re looking for.

What is the most important engagement metric displayed on YouTube Videos *?

1. Watch Time. Watch time is the total amount of minutes viewers have spent watching your videos. It’s a key metric because YouTube elevates videos and channels with higher watch times in their search results and recommendations section.

What KPIs does Netflix use?

The key performance indicators for Netflix are: Ratio of new, paying users to churning users (sales/retention)- This would indicate how new customers are joining and how much are still part of the Netflix system and would help them decide whether they should work on customer acquisition or customer retention more.

What is considered a lot of views on YouTube?

If your YouTube channel has 100,000 subscribers, then you should expect between 12-15,000 views per video.

Does posting time matter on YouTube?

While the time when you publish your video may not affect its performance, in the long run, it can matter a lot during the few hours when you post it. Our experience with posting videos on our YouTube channel has shown that the first two hours are crucial. This is when your videos get the most views.

Do playlists count as views?

Do playlist views count on YouTube? So if a video is watched inside of a playlist it is still a normal view on YouTube. If someone specifically watched your playlist – that will count as a playlist view. Playlist views are separate metric and don’t count as normal YouTube views.

What is the most important YouTube metric?

The top 12 YouTube metrics to watch

  • Views.
  • Impressions.
  • Impressions Click-Through Rate.
  • Watch Time.
  • Average Percentage Viewed.
  • Average View Duration.
  • Returning Viewers.
  • Unique Viewers.

Does Netflix use OKRs?

At Amazon and Netflix, both individuals as well as teams use OKRs.

How is streaming performance measured?

Top 5 metrics to measure

  1. Bit rate. Bit rate might be the most important metric to measure, as it helps you understand the quality of the video that you users are experiencing.
  2. Buffer fill. The time spent filling in the buffer when the video is first started.
  3. Lag length.
  4. Play length.
  5. Lag ratio.