What does the Starbucks logo symbolize?

Icon. The iconic twin-tailed siren on Starbucks’ logo serves as a reference to Seattle and the sea. Wanting to communicate Seattle’s close proximity to the sea, the siren is seen to have hair that looks similar to ocean waves.

What is the secret in the Starbucks logo?

That mythological creature that resembles a mermaid in the center of the Starbucks logo is actually a Siren. According to Starbucks representative Tyler Krivich, “Starbucks’ name comes from the author Herman Melville’s Moby Dick novel, but the famous Siren logo was discovered while scouring old marine books.”

What is Starbucks logo inspired by?

The Starbucks mermaid logo, appearing on coffee cups all over the known world (and even in the occasional fictional world like Westeros, as witnessed in the notorious “Game of Thrones gaffe”), is meant, according to the company website, to “evok[e] coffee’s allure and its seafaring tradition.” In fact, the whole …

What animal is the Starbucks logo?

the siren
From its small beginnings in 1971, the Starbucks logo design has always been a two-tailed mermaid. These days, we call her by her proper name – the siren, even though the newest logo design doesn’t explicitly show that she has two tails.

Why does the Starbucks logo have two tails?

Way back in 1971 in the cloudy city of Seattle, Washington, the founders of Starbucks, Gordon Bowker, Jerry Baldwin, and Zev Siegel, first came up with their name inspired from a character in Herman Melville’s, “Moby Dick.” Then once they had the name they started brainstorming the logo, wanting to keep with the “sea” …

What is a twin tailed siren?

The twin-tailed mermaid is located in a section of the mosaic typically thought to represent virtues to aspire to and vices to steer clear of, in the form of various mythical creatures and historical figures.

What is a siren woman?

1 often capitalized : any of a group of female and partly human creatures in Greek mythology that lured mariners to destruction by their singing. 2a : a woman who sings with enchanting sweetness. b : temptress.

What is the meaning of the twin tailed siren?

What does a double tailed mermaid mean?

These snake-ladies or mermaids are believed to be a guides for the souls of the dead. Their double tail suggests their mastery of two realms, earth and the underworld, or earth and the sea, as well as the giving and taking of life.

Why does Starbucks logo have 2 tails?

She’d been around since the very first Starbucks location in 1971. The double-tailed mermaid appears to be a reference to an Italian medieval character Starbucks has claimed as “Norse”–but in any case, the imagery, born from a maritime book, inspired its founders to make her the logo of the Seattle coffee shop.