What is ABC1 audience?

What is ABC1 audience?

Meaning of ABC1 in English in the UK, a consumer from one of the three higher social and economic groups, which consist of people who have more education and better-paid jobs than those in other groups: The advertising campaign targets ABC1s.

What is an ab1 customer?

The term ABC1 is shorthand for the first three socioeconomic groups in the taxonomy, which is: A = Senior or higher managerial, administrative, or professional. B = Intermediate managerial, administrative, or professional. C1 = Supervisory or clerical, and junior managerial, administrative, or professional.

What is the demographic classification?

What Are Demographics? Demographic analysis is the study of a population-based on factors such as age, race, and sex. Demographic data refers to socioeconomic information expressed statistically, including employment, education, income, marriage rates, birth and death rates, and more.

What social group is C2DE?

Nowadays, grades are often grouped into ABC1 and C2DE, which equate to middle class and working class respectively.

What proportion of UK is ABC1?

Most Britons (57%) are in the ABC1 category, with C2DEs making up the remaining 43%.

How many ABC1 adults are there in the UK?

A huge 60% of UK adults are now classed as ABC1. That’s around 30 million people.

Who is considered middle class UK?

As of 2011 the established middle class had an average household income of £47,000 a year and owned a home worth an average of £177,000 with average savings of £26,000. Many were graduates, and a majority of their members work in the professions or management. Many originated from professional and managerial families.

How many ABC1 men are there in the UK?

Skilled manual workers are now as attractive to commercial entities as their bosses. A huge 60% of UK adults are now classed as ABC1. That’s around 30 million people.

How do I know if Im middle class?

The Pew Research Center defines the middle class as households that earn between two-thirds and double the median U.S. household income, which was $61,372 in 2017, according to the U.S. Census Bureau. 21 Using Pew’s yardstick, middle income is made up of people who make between $42,000 and $126,000.

How many nuclear families are in the UK 2021?

1. Main points. In 2021, there were 19.3 million families in the UK, which represents a 6.5% increase over the decade from 2011 to 2021.

How many nuclear families are there in the UK?

UK Family Statistics: In 2019 there were 212,000 same-sex families in the UK, having increased by 40.0% since 2015.

How many under 35s are there in the UK?

Those aged 30 to 34 comprised the next highest age group, at 3.82 million, while the age group with the fewest people was among those aged 90 and over….Population of England in 2020, by age group.

Why is there a decline in nuclear families UK?

The traditional nuclear family is in decline in Britain as more people chose to live alone or as couples without children, data suggests.