What is BMW brand image?

Brand position: The ultimate driving machine. BMW is one of the leading brand names within the automotive industry. Over the course of decades they have earned an image of luxury, precision and quality German engineering.

What is brand audits?

A brand audit is a checkup that evaluates your brand’s position in the marketplace, its strengths and weaknesses, and how to strengthen it. A brand audit should cover three areas: Internal branding — your brand values, mission and company culture.

Who is the target audience for BMW?

A typical customer of BMW is the one in the mid age (35-50), is excelling in his/her career, have a taste of aspirational products & values his own social status. The benefits required by these people are superiority, performance, reliability & quality.

How much is a brand audit?

Budget: $6000 to $8500 depending on the number of stakeholders and the scope of the program being planned. Download our outline for a blueprint below. Learn more about a brand audit in these blog posts: A brand audit will move your marketing forward.

What is brand audit with examples?

A brand audit is a process used to analyze how a brand is performing in the market and against the competition. It’s an analytical strategy that studies the aspects that make up a brand. For example: The target market and the ideal clientele.

What is the competitive advantage of BMW?

Apart from its large product range, some other sources of competitive advantage for BMW include its global manufacturing and distribution network. Its focus upon research and development, as well as strong global brand recognition, have helped it expand globally and become a leading premium vehicle brand.

What makes BMW special?

BMW makes it a point to create vehicles that are beautifully designed, and don’t skimp on the quality. BMW’s all-wheel-drive is one of the top systems in the world. For those adventure lovers, their BMW will gladly tackle most terrains including snow and off-road conditions.