What is GoPros corporate strategy?

Hence, its core marketing strategy lies in using and uploading user-made video content on its several channels. It’s user-generated content that easily showcases the power of the GoPro and the superior quality of its high definition video.

What is the target market for GoPro?

GoPro is the worldwide market leader for these cameras. The target group is formed by professional or leisure athletes, travellers and photographers, mostly of young age (~18–35). The brand is present on all kinds of social media platforms.

Why is GoPro slogan be a hero?

‘Be a HERO’ came out of the name of our first product, the HERO Camera. The idea was that our camera could help you capture photos (and eventually video) that made you look like a HERO. Be a HERO similarly inspires you to do your best at what ever you do.

How GoPro uses social media marketing?

For example, GoPro uses a hashtag, #gopro. Through this hashtag, Consumers are encouraged to upload their own videos and photos for a chance to be featured on their YouTube, Twitter, Instagram etc. The consumers are in control and It makes them want to communicate and share with you via social media.

Why are Gopros so popular?

Waterproof This is one of the main reasons people get a GoPro. Since the Hero5 (released in October 2016), all GoPro cameras are waterproof without an external case. But add the waterproof housing, and it’s good up to 131 feet (40 meters). With dive housing, you can go even deeper, 197 feet (60 meters).

What makes GoPro unique?

Called the GoPro, this wrist mountable waterproof film camera enabled action shots to be taken in places that most cameras could not venture. Its defining selling point was its unique pivot action mount that allowed the camera to be held up to the eye without taking it off the wrist.

What does the statement by GoPro say about its customers?

The statement highlights the experiences that its customers get from the products and services of this company. The statement by GoPro has the following main features: The first feature shows that GoPro highly values the memories of its customers.

Why is GoPro so successful?

In addition, GoPro increases connectivity and ease of sharing the captured moments through its mobile apps. The integrated system and tools of this company show that it cares about satisfying all the needs of its users.

What are the main features of GoPro?

The statement by GoPro has the following main features: The first feature shows that GoPro highly values the memories of its customers. To ensure that they capture them in the best way, it designs sophisticated and quality camera, drones, and apps. Life becomes fun and more fulfilling with the experiences clients get from GoPro accessories.