What is sales and distribution?

Sales and Distribution means customer services, handling of returns, order processing, warehousing, shipping, serialization compliance, invoicing, booking of sales, distribution and collection of receivables, in each case, with respect to the sale and distribution of Product.

What is the difference between distribution and sales?

Sales management includes the means and methods by which a sales force, sales techniques and sales operational strategies are built. Distribution describes the manner by which a product or products are made available to the consumer.

What is the relationship between sales and distribution?

Although they may both focus on the trade customer, sales tends to play a critical role upfront in the customer life cycle; distribution becomes important upon receipt of a customer order. Sales and distribution also often communicate with different parties within the same customer organization.

How are products distributed?

Distribution entails making a product available for purchase by dispersing it through the market. It involves transportation, packaging, and delivery. Distribution is fundamental to a company’s sales.

What are the factors of sales distribution?

We have to consider the following factors for the selection of channel of distribution:

  • (i) Product:
  • (ii) Market:
  • (iii) Middlemen:
  • (iv) Company:
  • (v) Marketing Environment:
  • (vi) Competitors:
  • (vii) Customer Characteristics:
  • (viii) Channel Compensation:

What is the role of proper sales & distribution strategy in success of a company?

In order to increase customer demand for a particular product, we need management of sales. The first and foremost importance of sales management is that it facilitates the sale of a product at a price, which realizes profits and helps in generating revenue to the company.