What is strategy in the SOSTAC model?

Strategy means how do you plan to get there in terms of fulfilling the objectives set. The strategy section should also identify which segments of the market you aim to target with your plan.

What is SOSTAC analysis?

The structure of SOSTAC is a simple logic that builds on an in-depth Situation Analysis which informs subsequent decisions made about strategy and tactics. It is crystal clear logic enables better decision making and therefore better plans .

Why is the SOSTAC model good?

Why is SOSTAC useful? SOSTAC® is useful because it allows you to create an easy to follow digital marketing model that not only allows you to set clear, concise goals, but also allows you to track your progress and predict whether you are going to achieve those goals or not.

What is the purpose of SOSTAC?

SOSTAC® is a planning model, originally developed in the 1990s to help with marketing planning by PR Smith, who is my co-author on Emarketing Excellence.

How do you do a SOSTAC analysis?

1. – SOSTAC Methodology: analysis of the situation

  1. Define and identify your digital customers. How they interact with your brand, etc.
  2. SWOT analysis. The strengths, weaknesses, opportunities and threats to your business.
  3. Perform a competitive analysis.
  4. Landscape of digital channels.

What are the stages of SOSTAC framework?

What is SOSTAC® planning? SOSTAC® has six steps; it stands for Situation, Objectives and Strategy, Tactics, Action and Control.

What are the various stages of the SOSTAC framework?

With his latest e-book, Smith discusses in some depth the trademarked communications framework he has developed, called SOSTAC. This comprises six stages: Situation, Objectives, Strategy, Tactics, Actions and Control.

What is SOSTAC action?

Actions. The Action part of the SOSTAC® Model looks at how you are going to bring the plan to life, the action part also looks at what needs to be achieved for each of the tactics listed in the SOSTAC plan.

How do you reference SOSTAC?

Your Bibliography: Smith, P., 2011. SOSTAC® Guide to writing the perfect plan. 1st ed.

How do you do SOSTAC analysis?

The first stage of implementation of the SOSTAC methodology is to establish a situation analysis….Consider using some of the following methods to bring this section to life:

  1. Define and identify your digital customers.
  2. SWOT analysis.
  3. Perform a competitive analysis.
  4. Landscape of digital channels.