What is the communication strategy used by POCARI SWEAT in Indonesia?

The Pocari Sweat’s goal is become the top brand on ion Soft drink Category. To achieve that goal, Pocari Sweat create the Integrated Marketing Communication strategy that combine any tools, such as advertising, Public Relations, Direct Marketing, Sales Promotion, Personal Selling, Event and Sponsorship.

Is POCARI SWEAT owned by Coca Cola?

Pocari Sweat (Japanese: ポカリスエット, Pokari Suetto) is a Japanese sports drink, manufactured by Otsuka Pharmaceutical. It was launched in 1980, and is mostly well known across Asia and the Middle East; it is also available in East Asia, Southeast Asia, Australia and Mexico.

What is the purpose of POCARI SWEAT?

POCARI SWEAT is a health drink that contains a balance of ions (electrolytes) that resembles the natural fluid balance in the human body. Quickly and easily replenishes the water and ions that your body needs, and quenches every part of you.

Why is it called Pocari Sweat?

In regard to the name POCARI SWEAT, the word “sweat” was used in order to make the concept unmistakable, and “pocari” is a catchy word that conveys the image of a refreshing blue sky in Japanese. POCARI SWEAT was created based on the concept of a rehydration drink to be consumed after sweating.

Why is Pocari Sweat called sweat?

“POCARI” does not have any specific meaning, but conveys a light and bright feeling in Japanese. “SWEAT” is a reminder that the beverage replaces the important water and ions that are lost through perspiration.

Is POCARI SWEAT Korean?

Pocari Sweat is best known for its amusing name, but it’s also full of supplements to help the body quench thirst and re-hydrate. Even if you’re not exercising its delicious grape-y flavour makes it a great drink to enjoy any time. This Pocari Sweat is made in Korea, but still has the same taste as Japanese Pocari.

Is POCARI SWEAT sold in America?

Pocari Sweat Bottles, Now in the USA, Restores Your Water and Electrolytes, Japan’s Favorite Hydration Drink that is Smarter Than Water, Clear, 16.9 Fluid Ounce, 24 Count.

Is POCARI SWEAT sold in USA?

What is the meaning of Pocari?

Where did POCARI SWEAT get its name?

Is POCARI SWEAT Japanese?

Why is it called POCARI SWEAT? “POCARI” does not have any specific meaning, but conveys a light and bright feeling in Japanese. “SWEAT” is a reminder that the beverage replaces the important water and ions that are lost through perspiration.