What is the meaning of tracking code?

A tracking code is a small snippet of code that is usually implemented as JavaScript in the HTML source code of a website. These lines of code allow advertisers, webmasters, and marketers to analyze the flow of visitors to websites and the activities of users.

What is tracking code in Google Analytics?

Google Analytics’ tracking code (or ID) is a unique identifier that allows Google Analytics to collect data when inserted into a website. This data includes the time users spend on a webpage, search terms used, and how they came to the site. The tracking code is the mechanism by which Google Analytics compiles data.

Where do I put tracking code in analytics?

According to Google: “The code should be added near the top of the tag and before any other script or CSS tags, and the string ‘UA-XXXXX-Y’ should be replaced with the property ID (also called the “tracking ID”) of the Google Analytics property you wish to track.”

How do I create a Google Analytics tracking code?

Creating a new Google Analytics account

  1. From Google Analytics, sign in with your Google (Gmail) account (or sign up for one).
  2. Click on the Sign up button.
  3. On the next screen, select the Website tab.
  4. Select your Tracking Method as Universal Analytics.
  5. Enter the Account Name.

What is GA data?

Google Analytics is a web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.

What is UTM coding?

Successful marketers use many tools to track and measure the effectiveness of their digital marketing campaigns, including Urchin Tracking Module (UTM) codes, which are snippets of code attached to the end of a URL. UTM codes are also used to pinpoint specific sources of traffic to a website.

Where is UTM in Google Analytics?

Google Analytics UTM campaign parameters can be found in the Reports section under Acquisition>Campaigns>All campaigns. Just log into your Google Analytics platform and scroll down to your Acquisition Section.