What type of analytics does Comscore provide?
What type of analytics does Comscore provide?
Comscore is a global media measurement and analytics company. They offer 3rd-party measurement of audience demographics and performance for media across multiple mediums.
What does Comscore measure?
Comscore is a media measurement and analytics company. As audiences have become increasingly fractured across various platforms and devices, Comscore acts as a third party that accurately measures audience engagement across TV, online sources, and beyond.
How does Comscore collect data?
We collect data directly from individuals who have opted to participate in our panels and surveys. We also collect data through websites and mobile apps, as well as from our customers and other partnerships.
What is MMX Comscore?
MMX Multi-Platform offers comprehensive, person-level reporting across all devices and screens on all forms of digital content, providing metrics such as unique visitors, reach, time spent and cross-visitation.
Is comScore data reliable?
Comscore is a trusted partner for planning, transacting and evaluating media across platforms. With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences.
Who uses comScore?
We have data on 102,025 companies that use comScore….Who uses comScore?
| Company | Moroch Holdings, Inc. |
|---|---|
| Revenue | 200M-1000M |
| Company Size | 1000-5000 |
| Company | Lorven Technologies |
| Website | lorventech.com |
How does Comscore measure TV?
Comscore provides international connected TV (CTV) measurement capabilities, connected TV ad exposure and viewership data through custom reporting, including lift studies, attribution studies and session-level data sales.
Who are Comscore competitors?
comScore competitors include Quantcast, Moat, Nielsen, Bitly and Tivo.
Is comScore 3rd party data?
With transformative data science and vast audience insights across digital, linear TV, over-the-top (OTT) and theatrical viewership, we are a powerful third-party source for reliable measurement of cross-platform audiences.
What happened to comScore?
In 2019, Comscore Inc. and its former CEO Serge Matta were charged with engaging in a fraudulent scheme to overstate revenue by approximately $50 million and making false and misleading statements about key performance metrics.
Why is comScore important?
How does comScore measure TV?
