Why did Chelsea change their badge?

In 1986, with Ken Bates now owner of the club, Chelsea’s crest was changed again as part of another attempt to modernise and because the old rampant lion badge could not be trademarked. The new badge featured a more naturalistic non-heraldic lion, in white and not blue, standing over the C.F.C. initials.

What is the 3 logo on Chelsea?

Chelsea have been urged to remove the logo of sponsor Three from their match-day shirts “as soon as possible” by the British telecommunications company. Three was one of a number of the club’s partners that suspended its commercial agreement after owner Roman Abramovich was sanctioned by the UK government.

How many times has Chelsea changed its crests?

Chelsea logo or Chelsea crest has been changed 5 times during the clubs existence with the first Chelsea crest being used for almost 50 years from 1905-1952.

Why do Chelsea still have 3 on their shirts?

Chelsea forced to keep sponsor Three on match-day shirts due to special government licence. Chelsea have had to keep sponsor Three on the front of their match-day shirts in order to meet the terms of the special licence they received from the UK government.

What is the 3 on Chelsea’s new kit?

Chelsea have been forced to keep shirt sponsor Three UK’s logo on their matchday shirts due to the special government licence given to the Club upon Roman Abramovich’s sanctioning.

When did the Chelsea badge change?

2005-present Officially unveiled in November 2004, the badge was introduced in May 2005, in time for Chelsea’s centenary season. The badge was slightly modified to reflect the club’s 100 years in the initial commemorative year.

Do Nike still sponsor Chelsea?

Nike opted to stay with Chelsea and honour a contract worth £900m over 15 years to the club, but Three’s statement issued just hours after Abramovich was sanctioned was unequivocal.

Are 3 still sponsors of Chelsea?

The company have temporarily suspended their sponsorship with Chelsea. Three have sponsored Chelsea since 2020 and are keen to put their deal on hold amid reports that they are in discussions over removing their logos from the shirts in the long-term.